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$5.8 million in incremental sales

- First 30 day report

Picture

7-Eleven Home Redesign

In this design, I leveraged user research to redesign the 7-Eleven app homepage. Working closely with product and development teams, I designed a contextual, location-driven experience that provides the most relevant content to customers depending on their situation, whether they be in a store or in range of 7-Eleven delivery.

The redesign drove $5.8 million in incremental spend in the first 30 days of launch.

For more information about this project and my process, please contact me.
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© 2020 Raymond Weilacher
  • Portfolio
    • Project Unity
    • 7-Eleven Home Redesign
    • 7-Eleven Offer Architecture
    • Tablemate
  • Resume
  • Hire Me