7-Eleven Home Redesign
In this design, I leveraged user research to redesign the 7-Eleven app homepage. Working closely with product and development teams, I designed a contextual, location-driven experience that provides the most relevant content to customers depending on their situation, whether they be in a store or in range of 7-Eleven delivery.
The redesign drove $5.8 million in incremental spend in the first 30 days of launch.
For more information about this project and my process, please contact me.
The redesign drove $5.8 million in incremental spend in the first 30 days of launch.
For more information about this project and my process, please contact me.