7-Eleven Offer Architecture
When I started working at 7-Eleven, the coupons and promotions lived in four different places on the app. I redesigned the architecture and UI of the Deals section of the 7-Eleven app to solve for navigation, suggestive selling, and product categorization. I lead design thinking activities, designed from conception to handoff, and worked with a variety of stakeholders from Merchandising to Marketing.
As a result of my work, in-app coupon views tripled. The percentage of customers who purchased after viewing a coupon went from 30% to 48%.
For more information about this project and my process, please contact me.
As a result of my work, in-app coupon views tripled. The percentage of customers who purchased after viewing a coupon went from 30% to 48%.
For more information about this project and my process, please contact me.