Resume

UX Designer
Dallas, TX

Skills
  • Wireframes, UI design, customer journey maps, advanced prototyping, microinteractions
  • Design leadership 
  • UX project management
  • Design System creation and management
  • Information architecture
  • Game design
  • ​AR/VR design
  • Design thinking facilitation
  • User interviews, observations
  • UX writing and editing, manuals and documentation
  • Public speaking and presenting

Experience

Lead User Experience Designer
7-Eleven, Inc
Dallas, TX
2018-Present 
  • Own the user experience of the 7-Eleven app as it grew from 2.1 to 4.8 million active members.
  • Plan and manage a major redesign of the 7-Eleven mobile app, directing a team of six designers and researchers. The redesign consolidates a range of digital products into one cohesive customer journey.
  • Owned the end-to-end experience of 7-Eleven’s Augmented Reality (AR) promotions by working with external development partners and ensuring experiences were usable and engaging to customers. 
  • Leveraged user research to redesign the 7-Eleven app homepage, driving $5.8 million in incremental spend in the first 30 days of the new design.
  • Built UX process from the ground up and mentored new designers as the team grew. Built information architecture and UI guidelines for Fresh, the 7-Eleven design system.
  • Planned, designed, and developed a major information architecture restructure of the 7-Eleven app's coupons and deals, solving customer confusion and bewilderment and facilitating the development of new vendor campaigns and corporate partnerships for 7-Eleven. Results: in-app coupon views tripled. Percent of customers who purchased after viewing a coupon when from 30% to 48%.
  • Redesigned the navigation and architecture of the 7-Eleven.com website based on customer research and business needs.
  • Organized and ran design thinking workshops with Merchandise and Pricing groups at 7-Eleven to help them build and prioritize roadmaps for ongoing digital transformation.

User Experience Designer
Freelance
Dallas, TX
2017-2018
  • Organized and conducted design studios to quickly develop roadmaps and user flows working with various stakeholders.
  • Designed and executed usability tests which identified design flaws. Further testing and prototyping improved Net Promoter score of one product by 70 percentage points. 

Application Support Specialist
Active Network, LLC
Dallas, TX
2014-2018
  • Interviewed and observed users to identify a design pain-point for customers as well as Sales and Support teams. Won over a difficult stakeholder by presenting my findings and designing a detailed solution. My solution was implemented in a future sprint and the amount of company resources spent on the issue was eliminated.
  • Led information architecture for a redesign of customer-facing online Help Center. Using empathy gained through customer interviews, I categorized and organized various help topics. The redesign resulted in 15% less opened support tickets versus the year before.​

Awards

Technology Leader of the Year
​Convenience Store News
​2019

Leadership Recognition Award
Maryland Institute College of Art
2014

Prize for Fine Arts
The Austrian American Foundation
2013

Elmer Capshaw Award for Outstanding Senior in Media
University of Oklahoma Weitzenhoffer Family College of Fine Arts
2012
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Education

Southern Methodist University
Certification, User Experience Design
2017-2018

Maryland Institute College of Art
MFA, Mount Royal Interdisciplinary Program
2012-2014

University of Oklahoma
BFA, Fine Arts: Media, specializing in Film and Video
Minor in Art History
2008-2012
© 2020 Raymond Weilacher