Raymond Weilacher Design
  • Home
  • 7-Eleven App
  • Michaels B2B
  • 🔒 Albertsons Enterprise
  • 🔒 Echopark.com Strategy
key accomplishments:
designed in-house enterprise sales portal as part of initiatives which saved Michaels $21M/yr
key architect of Design/Product practice which cut UI bugs, design issues, and rework by 73%

led successful design and launch of Michaels Pro Education and Enterprise sites

Overview and Results

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See education.michaels.com/
  • Architected and led a small team through the complete redesign and release of Michaels Pro Education and Enterprise sites, which were previously reliant on 3rd party tools
  • Established product and design strategy in a high-paced ambiguous environment
  • Created a scalable information architecture which allowed design and development to reuse work, helping Michaels meet tight deadlines for B2B, B2C, and Marketplace products

Architecture

Michaels Pro Education has a complex information architecture due to combining standard ecommerce patterns with organization administration and permissions structures. 
School administrators would need to manage users, permissions, and purchases made by teachers in a school district.
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This is the Admin flow!
By interviewing school administrators and procurement professionals, I created sample organization charts including people, schools within districts, catalogs, budgets, and payment methods.
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Designs


Michaels Omnichannel

Along with MichaelsPro, Michaels.com and a new C2C Marketplace product were being redesigned at the same time.
Working closely with the director of design and leads from other products, I spearheaded an effort to apply a unified information architecture to all products, in order to save design and development effort and money.
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Additionally I architected common features across all three Michaels products, including login/registration, notifications, and communications strategy
Copyright 2023 Raymond Weilacher
  • Home
  • 7-Eleven App
  • Michaels B2B
  • 🔒 Albertsons Enterprise
  • 🔒 Echopark.com Strategy